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MINIMUM MARKETABLE PRODUCT | SharePoint Project Manager | Q2PM Diary

Writer: Kurt BellKurt Bell


Juan and Kurt explore the process of identifying the most essential feature to test for viability before launching a product along the path towards release.


An early challenge in the product life-cycle is the identification of the Minimum Marketable Product (MMP) sufficient to bring an application or service to market. But before we can know what this is, we must first study our customer profile and business need in order to flesh out the most important feature to build, test and take to market.


 
 
 

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